We all have one… me, you, and everyone else: Our very own inner couch potato! But if you overcome the laziness, throw on your fanciest sports gear and rock that workout you will be rewarded with a whole lot of endorphins! Unfortunately, this exuberance is usually accompanied by an unwanted side effect: Permastink! This time you can’t blame that secretly lurking couch potato but your clothing. What is this invader and how do I get rid of it?
As the name suggests, permastink is a permanent bad odor that penetrates into the fibers of your clothing and stays there come rain or shine. No matter how many times you throw your sports clothing in the washing machine or how many bottles of special detergents or perfumes pearls you dowse it in. Garments made from polyester suffer the most―so like almost everything in your closet right! But especially functional outdoor or sportswear is affected. The cause of this undesirable effect is not the sweat itself, but the bacteria that break down the perspiration. As a result, a biofilm forms (pile up of bacteria and their side products) on the polyester, which causes bad odors and also damages the material. Are you grossed out yet?
Your inner couch potato is probably snickering in the background in the face of all these negative arguments hoping you put your feet up and open that bag of chips. But he’s in for a (nasty) surprise! The innovative Odor Control Function from Sanitized® stops permastink build-up, naturally!
The new wash-resistant Sanitized® Odoractiv 10 has an efficient dual-action effect: it prevents bacteria from docking on to the textiles and adsorbs odors whilst the garment is worn. The underlying and newly evolved technology has already been awarded the Swiss Technology Award. So the next time Mr. Couch Potato comes a knockin’, ask for the Sanitized® Odor Control Function and silence him once and for all!