„These boots are made for walking…“ that’s the title of the famous song by Nancy Sinatra. However, shoes have long since become a fashion statement. Unfortunately, unpleasant odors develop in shoes that are worn frequently. And ultimately, when you take off your shoes, no one cares about your style as they run in search of fresh air.
But don’t worry, you’re not the only one! Because smelly shoes are not exactly uncommon, even if most people don’t like to admit it. This is due to the bacteria in our shoes that decompose the substances found in sweat, a process that subsequently releases butyric acid, which to the human nose smells anything but sweet and adheres stubbornly to the affected textiles. And in the end, all those helpful tips and tricks from moms don’t really cut it.
Swiss shoe wholesalers Adolf J. Lüthi recognized this problem way back in the 1930s. In the USA, he discovered the finish needed to treat footwear against odors – and so the Sanitized® hygiene function was born. It prevents bacterial growth safely and sustainably, impeding any unpleasant odors before they even start. It also protects against the deterioration of the material, which in turn extends the comfort you enjoy when wearing your shoes.
It doesn’t matter whether it’s a pair of sports shoes, your favorite boots or fashionable sneakers. Thanks to Sanitized® you don’t have to throw away your favorite shoes prematurely. And if you still have room in your shoe locker, you can buy another pair here from one of our many partners. Shopping, yay!